How To Measure The Efficiency Of Your Team

Is measuring productivity same as measuring efficiency? No, not really.

First of all let us differentiate being productive and being efficient: Being productive means you are successfully producing or achieving a desired result. Being efficient, on the other hand, means you are working in a well-organized and competent way, simultaneously using minimal time and resources. In team oriented environment, every member should be able to complete his or hers tasks before deadline, be aware of time and resource limitations, and strive towards the most efficient way to get things done. Read more

Advice for Someone Going Into Leadership Position for the First-time

What advice would you give to someone going into a leadership position for the first-time?

Always listen to the people you are leading, you will probably learn valuable lessons that will make you a better leader. And treat everyone with respect and kindness.

How do you ensure you continue to grow as a leader?

Always stay hungry, stay humble and don’t forget to have a sense of humour.

Characteristics That Every Human Resource Professional Should Possess

WHAT ARE SOME FACTORS THAT IMPACT YOUR DECISION TO CHOOSE HUMAN RESOURCE AS A CAREER?

I used to dream of becoming a professor. However, my perspective changed after completing my post graduate studies. I love being in groups and seeing immediate results.

HR can make a direct difference to employees and it is the HR’s responsibility to develop employees, providing benefits and insurance, plus shaping engagement culture that can change lives.

Another significant role of HR is to assist employees in developing their career through on job assignment, training, and coaching by others. Helping employees develop their skills to enhance their job knowledge, and performance will not only benefit the employee but the company as a whole. Such development opportunities will help an employee to grow both personally and professionally.

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Leadership 2017, Singapore

Leadership 2017 is a unique event for mission-driven leaders, innovators, and entrepreneurs to network with top-thought leaders, industry experts, and leading industry experts. It is designed to allow participants to reflect, recharge, refocus, and renew their commitment to achieve their ambitions, and support others to achieve theirs.

Delegates attending Leadership 2017 will be presented with opportunities to collaborate with extraordinarily talented creatives, and innovators from all across the world, providing you with an extremely high quality peer network for you throughout the rest of your life regardless of where you come from or what journey you plan to take.

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What are some factors that impact your decision to choose marketing as a career?

What are some factors that impact your decision to choose marketing as a career?

I founded my copywriting business firstly as a sole proprietorship in 2003 and incorporated it in 2005. At this stage I just wanted to be able to work from home and look after my two toddlers, and a home computer and access to the Internet allowed me to do that. I didn’t really envision running a business at this point.

I recognised a need for copywriters in Singapore, which were lacking at the time and knew this was the ideal niche for me with my strength in English as a former English teacher and my love for writing.

I realised that a lot of design agencies in Singapore did not employ in-house copywriters so I phoned around and offered my services as an outsourced copywriter. Before long I had too many projects and ended up setting up a commercial office and hiring staff and things grew organically from there.

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