What are some factors that impact your decision to choose marketing as a career?
I founded my copywriting business firstly as a sole proprietorship in 2003 and incorporated it in 2005. At this stage I just wanted to be able to work from home and look after my two toddlers, and a home computer and access to the Internet allowed me to do that. I didn’t really envision running a business at this point.
I recognised a need for copywriters in Singapore, which were lacking at the time and knew this was the ideal niche for me with my strength in English as a former English teacher and my love for writing.
I realised that a lot of design agencies in Singapore did not employ in-house copywriters so I phoned around and offered my services as an outsourced copywriter. Before long I had too many projects and ended up setting up a commercial office and hiring staff and things grew organically from there.