Customer Behavioural Insights

Customer Behavioural Insights provide businesses with the ability to predict someone’s personality and behavioural traits. This provides opportunities for organisations to target their advertising and enable businesses / organisations to segment customers according to their personality type. Recent studies found that personalization has allowed businesses to achieve higher conversion average and stronger lead acceptance rate. By leveraging on extensive data collected at every stage of the consumer journey, Businesses can even find out what really drives consumers into making a purchase.

Customer Behavioural Insights

$8.00

Course Fee is in Singapore Dollars (SGD)

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Mode of Delivery

Date

Time / Duration

Clear

SKU: N/A Category: Short Courses Tags: behavioural analytics, customer experience, data analytics, data science, digital transformation, human resource management

Description

Course Information

Duration: 90 Minutes
Certification: Participants will be awarded a Certificate of Completion upon completing the course
Who Should Attend: Business Development Professionals, Customer Service Professionals, Sales and Marketing Professionals, Executives, Business Owners and Anyone who are interested in Behavioural Analytics.

Course Objective

Acquire fundamental and essential knowledge on how to leverage on Behavioural Analytics to uncover insights based on consumer behaviour

Pre-Requisite

No pre-requisite. Customer Behavioural Insights is suitable for anyone that does not have any prior technological experience

Examination

No Examination

Module 1 Introduction to Customer Behavioural Analytics

Topics Covered

What is Customer Behavioural Analytics
Behavioural Analytics and Its Application
Pyschological Analytics vs. Data Analytics
Understanding the Data Analytics Process

Segmentation Techniques
Samples vs. Population
Introduction to Predictive Modeling

Module 2 Analyzing Customer Behaviour

Topics Covered

Tools and Software Used for Customer Behavioural Analytics
Deep Dive into Machine Learning
Logistic Regressions, Decision Trees, CART, Clustering

Applying Segmentation, Targeting, Position (STP) techniques to understand Customer
Exploratory Analysis based on Customer Data
Understanding Customer Buying Patterns using Machine Learning

Individual or Self-Sponsored Learners

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Certificate Verification

All certificates issued by CASUGOL are to individuals who have successfully completed CASUGOL Certification Programs / Executive Workshops and have fulfilled all requirements by demonstrating proficiency in applying the knowledge and skills acquired.

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What You Can Expect

Technology-Based Training

Open-Source Tools

80% Hands-On Exercises / 20% Theory

Designed by Industry Leaders and Subject-Matter Experts

Progressive Learning

Highly interactive, supportive and encouraging

Be recognized as a CASUGOL Certified Professional

What Learners Say

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4.9

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its a fun class and fun teaching skill from the presenter

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Pengajar nya sangat menyenangkan

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Got an hands on experience in digital transformation especially on new trending and revolutionary technologies like AI,ML,Cyber security, IOT, Big data analytics, etc...

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The course was good and helpful

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