Customer Behavioural Insights

Customer Behavioural Insights



Customer Behavioural Insights provide businesses with the ability to predict someone’s personality and behavioural traits. This provides opportunities for organisations to target their advertising and enable businesses / organisations to segment customers according to their personality type. Recent studies found that personalization has allowed businesses to achieve higher conversion average and stronger lead acceptance rate. By leveraging on extensive data collected at every stage of the consumer journey, Businesses can even find out what really drives consumers into making a purchase.





Customer Behavioural Insights

$8.00

Course Fee is in Singapore Dollars (SGD)

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Description

Course Information
  • Duration: 90 Minutes

  • Certification: Participants will be awarded a Certificate of Completion upon completing the course

  • Who Should Attend: Business Development Professionals, Customer Service Professionals, Sales and Marketing Professionals, Executives, Business Owners and Anyone who are interested in Behavioural Analytics.

Course Objective

Acquire fundamental and essential knowledge on how to leverage on Behavioural Analytics to uncover insights based on consumer behaviour

Pre-Requisite

No pre-requisite. Customer Behavioural Insights is suitable for anyone that does not have any prior technological experience

Examination

No Examination


Module 1 Introduction to Customer Behavioural Analytics

Topics Covered
  • What is Customer Behavioural Analytics
  • Behavioural Analytics and Its Application
  • Pyschological Analytics vs. Data Analytics
  • Understanding the Data Analytics Process
  • Segmentation Techniques
  • Samples vs. Population
  • Introduction to Predictive Modeling
Module 2 Analyzing Customer Behaviour

Topics Covered
  • Tools and Software Used for Customer Behavioural Analytics
  • Deep Dive into Machine Learning
  • Logistic Regressions, Decision Trees, CART, Clustering
  • Applying Segmentation, Targeting, Position (STP) techniques to understand Customer
  • Exploratory Analysis based on Customer Data
  • Understanding Customer Buying Patterns using Machine Learning


Individual or Self-Sponsored Learners

  • STEP ONE: Select your preferred batch / category above

  • STEP TWO: Click on Add to Cart

  • STEP THREE: In the pop-up page, click on View Cart

  • STEP FOUR: In the Cart page, click on Proceed to Checkout

  • STEP FIVE: In the Checkout page, complete the Billing Details and click on Place Order


For corporate-sponsored participants, batch registration, or any questions on the course
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Certificate Verification

All certificates issued by CASUGOL are to individuals who have successfully completed CASUGOL Certification Programs / Executive Workshops and have fulfilled all requirements by demonstrating proficiency in applying the knowledge and skills acquired.

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What You Can Expect




Technology-Based Training



Open-Source Tools



80% Hands-On Exercises / 20% Theory



Designed by Industry Leaders and Subject-Matter Experts



Progressive Learning



Highly interactive, supportive and encouraging



Be recognized as a CASUGOL Certified Professional



What Learners Say

Nandito Tan
Nandito Tan
Its very informative and detailed
Veron Vernando
Veron Vernando
Pelatihan yang menarik dalam mempelajari design thingking profesional
raja doly sirait
raja doly sirait
its a fun class and fun teaching skill from the presenter
Nico Tivano
Nico Tivano
Pengajar nya sangat menyenangkan
hamzah alfitrah
hamzah alfitrah
Frankie
Frankie
Nithish Rao Sivakumar
Nithish Rao Sivakumar
ramachandran R
ramachandran R
Madhumithra Ramesh
Madhumithra Ramesh
Got an hands on experience in digital transformation especially on new trending and revolutionary technologies like AI,ML,Cyber security, IOT, Big data analytics, etc...
ajith v
ajith v
nice experience and learned a more detailed knowledge
18 udhay babu 4304
18 udhay babu 4304
Great place to learn
Siva Ram
Siva Ram
Aathisankar V
Aathisankar V
I learnt Digital transformation course which is very iseful
Google User
Google User
PRASATH RAJARAMAN
PRASATH RAJARAMAN
Nice session and very interactive staff
SARAVANA KUMAR
SARAVANA KUMAR
Thanga Tamil Amudhan
Thanga Tamil Amudhan
Prince R
Prince R
Ashoka Ganesan
Ashoka Ganesan
Gopinath Ariputheran
Gopinath Ariputheran
HARISH P
HARISH P
The course was good and helpful
Sivakumar B
Sivakumar B
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