Data Analytics Fundamentals (BAF)

Evidence-based and data-driven decision-making is becoming the mainstream of all businesses and organizations. It is widely adopted by both public services and private sectors as it has allowed organizations to save time, money, and make more precise and measurable decisions.

Data Analytics Fundamentals (DAF) is a 1-Day workshop designed to introduce the fundamentals of data analytics and a wide array of analytical technique that will enhance your business decision making. By understanding the fundamental techniques and methodologies, participants will be able to make better decisions, in a disciplined and quantitative manner.

Course Objective
Business Analytics Fundamentals (BAF) is designed for anyone interested in understanding the importance of Business Analytics and its impact on organizations and businesses departments
Course Duration
8 hours / 1-Day
Course Outline
MODULE 1 INTRODUCTION TO BUSINESS ANALYTICS  

  • What is Business Analytics?
  • Business Analytics and its Impact Organizations
    • MODULE 2:CUSTOMER BEHAVIOURAL ANALYTICS  

  • Measuring User Experience (UX) and Customer Experience (CX)
  • How to measure customer satisfactions
  • Analyzing Survey Data and Solving Problems
    • MODULE 3:MARKETING ANALYTICS  

  • What is Marketing Analytics?
  • Predicting Customer Demand
  • Social Media Metrics
  • Computing Return of Investment (ROI)
    • MODULE 4:OPERATIONS ANALYTICS  

  • Forecasting an unexpecting event
  • Linear programming for optimising resource allocation
  • Computing overall effectiveness
    • MODULE 5:HUMAN RESOURCE ANALYTICS  

  • What is HR Analytics?
  • Use of KPIs/metrics for evaluating performance
  • Staff Attrition Rate
  • Analysing Staff Satisfaction
    • MODULE 6:FINANCIAL ANALYTICS  

  • Forecasting
  • Variances for Reviewing and Solving Problems
  • Utilizing Dashboards of Financial Ratios
    • MODULE 7:Planning Your Data Modeling Process  

  • What is Data Modeling
  • Steps to Modeling Process
    •
    Pre-Requisite
    NA
    Examination
    NA
    Certification
    Participants will be awarded a Certificate of Completion upon completing the course and fulfilling all course requirements
    Who Will Benefit from the Course
    Business Analytics Fundamentals (BAF) is designed for anyone who have little or no understanding, knowledge of, or experience in Business Analyics and would like the opportunity to learn in a supportive and encouraging environment. Class is limited to 20 participants as hands-on sessions and real-time demonstration is expected.