
Evidence-based and data-driven decision-making is becoming the mainstream of all businesses and organizations. It is widely adopted by both public services and private sectors as it has allowed organizations to save time, money, and make more precise and measurable decisions.
Data Analytics Fundamentals (DAF) is a 1-Day workshop designed to introduce the fundamentals of data analytics and a wide array of analytical technique that will enhance your business decision making. By understanding the fundamental techniques and methodologies, participants will be able to make better decisions, in a disciplined and quantitative manner.
Course Objective |
Business Analytics Fundamentals (BAF) is designed for anyone interested in understanding the importance of Business Analytics and its impact on organizations and businesses departments |
Course Duration |
8 hours / 1-Day |
Course Outline |
MODULE 1 INTRODUCTION TO BUSINESS ANALYTICS
What is Business Analytics?
Business Analytics and its Impact Organizations |
MODULE 2:CUSTOMER BEHAVIOURAL ANALYTICS
Measuring User Experience (UX) and Customer Experience (CX)
How to measure customer satisfactions
Analyzing Survey Data and Solving Problems |
MODULE 3:MARKETING ANALYTICS
What is Marketing Analytics?
Predicting Customer Demand
Social Media Metrics
Computing Return of Investment (ROI) |
MODULE 4:OPERATIONS ANALYTICS
Forecasting an unexpecting event
Linear programming for optimising resource allocation
Computing overall effectiveness |
MODULE 5:HUMAN RESOURCE ANALYTICS
What is HR Analytics?
Use of KPIs/metrics for evaluating performance
Staff Attrition Rate
Analysing Staff Satisfaction |
MODULE 6:FINANCIAL ANALYTICS
Forecasting
Variances for Reviewing and Solving Problems
Utilizing Dashboards of Financial Ratios |
MODULE 7:Planning Your Data Modeling Process
What is Data Modeling
Steps to Modeling Process |
Pre-Requisite |
NA |
Examination |
NA |
Certification |
Participants will be awarded a Certificate of Completion upon completing the course and fulfilling all course requirements |
Who Will Benefit from the Course |
Business Analytics Fundamentals (BAF) is designed for anyone who have little or no understanding, knowledge of, or experience in Business Analyics and would like the opportunity to learn in a supportive and encouraging environment.
Class is limited to 20 participants as hands-on sessions and real-time demonstration is expected. |