The key aspect to the success of all businesses usually lies in the experience of customers. Whether it is an internal or external client, they are the main reason that you are still in business. Your duty is to serve your customers to the best of your ability ensuring that they have a defining experience.
Make an extra effort to leave a positive impression when engaging with prospect even when you are not getting the contract or job. Explore the reasons that are holding back your prospects, make a deliberate effort to understand their concerns and accept them with grace. The decision you make to treat your customers with class and exceed their expectation will be the key factor to building a loyal customer base to drive growth and overcome adversity on the long run.