Ju Peng Goh

Ju Peng Poh is a data analytics veteran backed by 15 years in this field across industries including information services, market research, retail and most recently, integrated security. Currently leading the Data Analytics section in Certis Centre for Applied Intelligence, Certis Digital Office, she supports the organization’s Big Data strategy to deliver actionable insights that resolves clients’ business issues, transforming the way they work. Prior to Certis, she was the Data Science Lead for Nielsen Asia Pacific from 2012-2016. Before joining the corporate world, Ju Peng was a lecturer in a private university.