Advanced Digital Marketing Professional (ADMP)

casugol

$385.00

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Description

  • Duration: 2 Day (Onsite) / 16 Hours (Online via Zoom)
  • Certification: Participants will receive a Certificate of Competency upon successfully completing the course and passing the examination
  • Who Should Attend: Business Leaders, CEO, Directors, Marketing Directors, Marketing Analyst, Startup, Entrepreneurs, and Anyone seeking to acquire advanced knowledge on how to leverage on digital marketing to enhance marketing campaign.

Course Objective

Acquire knowledge and essential skill on how to develop successful digital marketing campaigns.

Learn how to leverage on digital marketing data and tools to enhance your marketing campaign and business outreach

Pre-Requisite

No pre-requisite. Advanced Digital Marketing Professional (ADMP) is suitable for anyone who is interested in Digital Marketing and does not have any prior technological experience

Examination

Participants are required to attempt an examination upon completion of the course. This exam tests a candidate’s knowledge and skills related to Digital Marketing based on the syllabus covered

Participants are expected to score a minimum of 70% to pass the examination

Course Outline


Module 1
Digital Marketing Trends and Marketing Framework

Topics Covered

  • Powershifts to the Connected Customer
  • Marketing to the Connected Customer
  • Understanding the Digital Subcultures
  • Marketing in the Digital Economy
  • The New Customer Journey
  • Introduction to Marketing Productivity Metrics
  • Industry Archetypes
  • Marketing Best Practices in the Digital Economy

Module 2
 Digital Marketing Technological Landscape

Topics Covered

  • Mobile Marketing in Digital Landscape
  • Mobile Marketing Approach
  • Digital Marketing and Artificial Intelligence
  • Mobility and Multi-Cloud Services
  • Common Applications for Digital Marketing
  • Blockchain and Smart Devices
  • Social Media Marketing

Module 3
 Digital Marketing Strategies

Topics Covered

  • What is Consumer Profiling?
  • Understanding Consumers using Digital Anthropology
  • Key components of a Human-Centric Brand
  • Identifying the Impact of Reviews
  • Areas of Focus of Digital Marketing Strategy

Module 4
 Human-Centric Marketing And Branding Approach

Topics Covered

  • Step-by-step to Content Marketing
  • Creating Brand Curiosity
  • What is Omni Channel Marketing?
  • Key Components to a Successful Omni Marketing Campaign

Module 5
 Enhancing Digital Customer Experience

Topics Covered

  • Introduction to Engagement Marketing
  • Enhancing Digital Customer Experience with Apps
  • Providing Solutions with Social CRMs
  • Driving Desired Behaviour with Gamification

Module 5
 Putting Everything Together

Topics Covered

  • Mapping out the Digital Progression
  • Data Strategy to a Sustainable Digital Marketing
  • Introduction to Text Analytics, Sentiment Analytics and Web Analytics
  • Enjoy, Experience and Engage

Advanced Digital Marketing Professional (CDMP) involves rigorous usage of real-time case studies, role playing and group discussion

Some Reasons Why Learners Choose CASUGOL

  • International Certification Body

  • Presence in 38 Countries

  • Developed by Industry Experts

  • More than 42,000 professionals passed through our education system

  • Flexible program design for all individuals

  • Learn from internationally renowned leading industry experts, academics, and researchers

  • Support for participants during and after training

  • Enhance competency of workforce and improve individual career prospect

  • Customization of programs for specific industry, organization, government agencies, statutory boards

  • Learn in a highly interactive, supportive and encouraging environment

  • Regular invitation to attend courses / workshops / seminars / events at complimentary rate


Individual or Self-Sponsored Learners

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  • STEP FIVE: In the Checkout page, complete the Billing Details and click on Place Order


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Certificate Verification

All certificates issued by CASUGOL are to individuals who have successfully completed CASUGOL Certification Programs / Executive Workshops and have fulfilled all requirements by demonstrating proficiency in applying the knowledge and skills acquired.

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