Certified Behavioural Intelligence Professional (CBIP)


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  • Duration: 3-Day (Onsite) / 24 Hours (Online via Zoom)
  • Certification: Participants will receive a Certificate of Competency upon successfully completing the course and passing the examination
  • Who Should Attend: CTO, CISO, CIO, HR Analyst, Marketing Professional, Sales Professional , Data Analyst, or Anyone who are interested in pursuing a career in the areas of Data Analytics and Behavioural Intelligence.

Course Objective

Acquire knowledge and competency in applying Data Analytics (DA) and Behavioural Intelligence (BI) concepts to designing tech solutions and related intervention.

Acquire advanced knowledge on how to work with data from different business units to achieve business strategic intelligence using Python Programming.


No pre-requisite. Business Strategic Intelligence Professional (BSIP) is suitable for anyone with no prior technological experience


Participants are required to attempt an examination upon completion of course. This exam tests a candidate’s knowledge and skills related to Data Analytics, Behavioural Analytics and Python Programming based on the syllabus covered

Participants are expected to score a minimum of 70% to pass the examination

Course Outline

Module 1
Introduction to Data Analytics

Topics Covered

  • Data Analytics Overview
  • Leverage on Data Analytics and Big Data
  • What is Data Science
  • Data Science vs. Analytics
  • How to Harness the Power of Data Science

Module 2
Overview on Behavioural Intelligence

Topics Covered

  • What is Behavioural Analytics?
  • Benefits of Behavioural Analytics
  • Quantitative and Qualitative Data for Behavioural Analytics
  • Embracing the Science and Art of Metrics
  • Planning for Behavioural Analytics

  • Module 3
    Customer Segmentation for Behavioural Analytics

    Topics Covered

    • The Need for Customer Segmentation
    • Analyzing Data for Segmentation
    • Customer Segmentation Methods
    • Unsupervised Learning Customer Segmentation
    • Similarity and Data Standardization

    Module 4
    Understanding Customer Behavioural Journey

    Topics Covered

    • Introduction to Customer Journey Map
    • Define the Customer Journey
    • Determining Customer Awareness and Attitude
    • Key Drivers of Attitude
    • Measuring Customer Attitudes
    • Measuring Customer Satisfaction

    Module 5
    Data Pre-processing and Cleansing with Python

    Topics Covered

    • Data Models and Data Structure
    • Importing and Exporting Data with Python Pandas DataFrame
    • Semi-Structured and Unstructured Data
    • Data Manipulation, Selecting and Filtering with Python Pandas
    • Combining Data, Handling Missing Data and Grouping of Data
    • Applying Data Transformation

    Module 6
    Data Exploration and Visualization

    Topics Covered

    • Identifying the Right Attributes
    • Generating Targeted Insights
    • Transforming Values
    • Targeting Insights for Specific Use Cases
    • Visualizing Data with Pandas
    • Analyzing Advertisements

    Module 7
    Unsupervised Learning: Customer Segmentation

    Topics Covered

    • Deep Dive into Customer Segmentation Methods
    • Clustering for Customer Segmentation
    • Standardization of Data
    • Calculating Distances Between Customers
    • K-Means Clustering on Income / Age Data
    • K-Means Clustering on Behaviour Data

    Module 8
    Overview on Data Sensemaking

    Topics Covered

    • Developing Products / Services based on What is Required
    • Understanding Customer’s Top Priority
    • Conducting of GAP Analysis
    • Organization Objectives vs. Organization’s Requirement
    • What is a KANO Model?
    • Assessing Values Based on a Combination of Features

    Module 9
    Measuring Findability and Navigation

    Topics Covered

    • Finding Your Areas of Findability
    • Identifying What Customers Want
    • Preparing for a Findability Test
    • Conducting a Findability Studies
    • Enhancing Findability
    • Considering the Ethics of Customer Analytics

    Certified Behavioural Intelligence Professional (CBIP) involves rigorous usage of real-time case studies, hands-on exercises and group discussion

    Some Reasons Why Learners Choose CASUGOL

    • International Certification Body

    • Presence in 38 Countries

    • Developed by Industry Experts

    • More than 42,000 professionals passed through our education system

    • Flexible program design for all individuals

    • Learn from internationally renowned leading industry experts, academics, and researchers

    • Support for participants during and after training

    • Enhance competency of workforce and improve individual career prospect

    • Customization of programs for specific industry, organization, government agencies, statutory boards

    • Learn in a highly interactive, supportive and encouraging environment

    • Regular invitation to attend courses / workshops / seminars / events at complimentary rate

    Individual or Self-Sponsored Learners

    • STEP ONE: Select your preferred batch / category above

    • STEP TWO: Click on Add to Cart

    • STEP THREE: In the pop-up page, click on View Cart

    • STEP FOUR: In the Cart page, click on Proceed to Checkout

    • STEP FIVE: In the Checkout page, complete the Billing Details and click on Place Order

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    Certificate Verification

    All certificates issued by CASUGOL are to individuals who have successfully completed CASUGOL Certification Programs / Executive Workshops and have fulfilled all requirements by demonstrating proficiency in applying the knowledge and skills acquired.

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    CASUGOL is dedicated to making education, knowledge, and resources accessible to everyone around the world. Our Financial Aid is aimed to empower learners who may encounter financial barriers in pursuit to advance their knowledge and technical know-how.

    If you are unable to cover the costs of a course, you have the opportunity to request financial aid via the link found on the course's homepage. Upon approval for financial aid, you will gain full access to all course materials and can successfully complete the course to obtain a certificate.

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    How to Apply

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    • Step 1: Visit the Course Page and Click on the Apply Financial Aid below the Course Fee
    • Step 2: Fill out the form and submit your application
    • Step 3: Make sure your application meets a maximum of 250 word count
    • Step 4: Wait up to 24 Hours for your application to be reviewed

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    What Will I Receive?

    If you’re approved for financial aid, you’ll receive a discount off the cost of the course. We offer financial aid to help empower learners who wouldn’t otherwise be able to afford the course fee.

    In order to fairly distribute financial aid resources to the learners who need it the most, the amount of financial aid you receive may depend on the details in your application and your geographical location.

    Application Status

    Approved Applications

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    Rejected Applications

    In the event that your application is declined, you will receive an email providing an explanation for the denial. If there were any issues with your initial application, you have the option to submit a new application and reapply.

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