What are some factors that impact your decision to choose marketing as a career?

What are some factors that impact your decision to choose marketing as a career?

I founded my copywriting business firstly as a sole proprietorship in 2003 and incorporated it in 2005. At this stage I just wanted to be able to work from home and look after my two toddlers, and a home computer and access to the Internet allowed me to do that. I didn’t really envision running a business at this point.

I recognised a need for copywriters in Singapore, which were lacking at the time and knew this was the ideal niche for me with my strength in English as a former English teacher and my love for writing.

I realised that a lot of design agencies in Singapore did not employ in-house copywriters so I phoned around and offered my services as an outsourced copywriter. Before long I had too many projects and ended up setting up a commercial office and hiring staff and things grew organically from there.

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Biggest Challenge Faced by Marketing Professionals

What is the biggest challenge faced by marketing professionals today?

One of the major challenges especially when you have a team working under you is to maintain a sense of taste and aesthetic as the design of a marketing campaign cannot be conveyed as a scientific product yielding in a particular look. It’s always abstract. This can results in a lot of back and forth before the final product is ready. For such an aesthetic sense to be developed in your team, you will have to allow your team to experiment.

What are some difficult decisions you need to make on a day-to-day basis as a marketing professional?

A difficult decision is to identify the right time to market a product either by utilizing the current campaign or by delaying the marketing campaign while improving.

 

A recipient of the 50 Most Influential Solar Energy Leaders 2015 (Thought Leaders International), 50 Most Impactful Green Leaders 2016 (World CSR Day), and Most Influential Marketing Leader 2016 (CMO Asia), Tanya Batra is a marketing professional with vast amount of experience. More