Customer Behavioural Insights


Course Fee is in Singapore Dollars (SGD)

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Course Information

  • Duration: 90 Minutes
  • Certification: Participants will be awarded a Certificate of Completion upon completing the course
  • Who Should Attend: Business Development Professionals, Customer Service Professionals, Sales and Marketing Professionals, Executives, Business Owners and Anyone who are interested in Behavioural Analytics.

Course Objective

Acquire fundamental and essential knowledge on how to leverage on Behavioural Analytics to uncover insights based on consumer behaviour


No pre-requisite. Customer Behavioural Insights is suitable for anyone that does not have any prior technological experience


No Examination

Module 1
Introduction to Customer Behavioural Analytics

Topics Covered

  • What is Customer Behavioural Analytics
  • Behavioural Analytics and Its Application
  • Pyschological Analytics vs. Data Analytics
  • Understanding the Data Analytics Process
  • Segmentation Techniques
  • Samples vs. Population
  • Introduction to Predictive Modeling

Module 2
Analyzing Customer Behaviour

Topics Covered

  • Tools and Software Used for Customer Behavioural Analytics
  • Deep Dive into Machine Learning
  • Logistic Regressions, Decision Trees, CART, Clustering
  • Applying Segmentation, Targeting, Position (STP) techniques to understand Customer
  • Exploratory Analysis based on Customer Data
  • Understanding Customer Buying Patterns using Machine Learning

Individual or Self-Sponsored Learners

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  • STEP TWO: Click on Add to Cart

  • STEP THREE: In the pop-up page, click on View Cart

  • STEP FOUR: In the Cart page, click on Proceed to Checkout

  • STEP FIVE: In the Checkout page, complete the Billing Details and click on Place Order

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Certificate Verification

All certificates issued by CASUGOL are to individuals who have successfully completed CASUGOL Certification Programs / Executive Workshops and have fulfilled all requirements by demonstrating proficiency in applying the knowledge and skills acquired.

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