Customer Behavioural Insights


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Course Information

  • Duration: 90 Minutes
  • Certification: Participants will be awarded a Certificate of Completion upon completing the course
  • Who Should Attend: Business Development Professionals, Customer Service Professionals, Sales and Marketing Professionals, Executives, Business Owners and Anyone who are interested in Behavioural Analytics.

Course Objective

Acquire fundamental and essential knowledge on how to leverage on Behavioural Analytics to uncover insights based on consumer behaviour


No pre-requisite. Customer Behavioural Insights is suitable for anyone that does not have any prior technological experience


No Examination

Module 1
Introduction to Customer Behavioural Analytics

Topics Covered

  • What is Customer Behavioural Analytics
  • Behavioural Analytics and Its Application
  • Pyschological Analytics vs. Data Analytics
  • Understanding the Data Analytics Process
  • Segmentation Techniques
  • Samples vs. Population
  • Introduction to Predictive Modeling

Module 2
Analyzing Customer Behaviour

Topics Covered

  • Tools and Software Used for Customer Behavioural Analytics
  • Deep Dive into Machine Learning
  • Logistic Regressions, Decision Trees, CART, Clustering
  • Applying Segmentation, Targeting, Position (STP) techniques to understand Customer
  • Exploratory Analysis based on Customer Data
  • Understanding Customer Buying Patterns using Machine Learning

Some Reasons Why Learners Choose CASUGOL

  • International Certification Body

  • Presence in 38 Countries

  • Developed by Industry Experts

  • More than 42,000 professionals passed through our education system

  • Flexible program design for all individuals

  • Learn from internationally renowned leading industry experts, academics, and researchers

  • Support for participants during and after training

  • Enhance competency of workforce and improve individual career prospect

  • Customization of programs for specific industry, organization, government agencies, statutory boards

  • Learn in a highly interactive, supportive and encouraging environment

  • Regular invitation to attend courses / workshops / seminars / events at complimentary rate

Certificate Verification

All certificates issued by CASUGOL are to individuals who have successfully completed CASUGOL Certification Programs / Executive Workshops and have fulfilled all requirements by demonstrating proficiency in applying the knowledge and skills acquired.

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