Certified Behavioural Intelligence Professional (CBIP)

Certified Behavioural Intelligence Professional (CBIP)


Behavioural Intelligence focuses on unlocking the behavioural patterns of individuals. The advancement of technology has allowed businesses to uncover deeper customer behavioural insights, customize their products or solutions and create a better customer experience. With behavioural intelligence, customers and businesses can engage in more meaningful discussions, helping businesses unlock opportunities and build loyalty. The deep understanding of customer behaviour can also help businesses reduce unnecessary spending, enhance revenue and reduce risk when launching new products.






Certified Behavioural Intelligence Professional (CBIP)

$385.00

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Description

  • Duration: 3-Day (Onsite) / 24 Hours (Online via Zoom)

  • Certification: Participants will receive a Certificate of Competency upon successfully completing the course and passing the examination

  • Who Should Attend: CTO, CISO, CIO, HR Analyst, Marketing Professional, Sales Professional , Data Analyst, or Anyone who are interested in pursuing a career in the areas of Data Analytics and Behavioural Intelligence.

Course Objective

Acquire knowledge and competency in applying Data Analytics (DA) and Behavioural Intelligence (BI) concepts to designing tech solutions and related intervention.

Acquire advanced knowledge on how to work with data from different business units to achieve business strategic intelligence using Python Programming.

Pre-Requisite

No pre-requisite. Business Strategic Intelligence Professional (BSIP) is suitable for anyone with no prior technological experience


Examination

Participants are required to attempt an examination upon completion of course. This exam tests a candidate’s knowledge and skills related to Data Analytics, Behavioural Analytics and Python Programming based on the syllabus covered

Participants are expected to score a minimum of 70% to pass the examination


Module 1
Introduction to Data Analytics

Topics Covered

  • Data Analytics Overview
  • Leverage on Data Analytics and Big Data
  • What is Data Science
  • Data Science vs. Analytics
  • How to Harness the Power of Data Science

Module 2
Overview on Behavioural Intelligence

Topics Covered

  • What is Behavioural Analytics?
  • Benefits of Behavioural Analytics
  • Quantitative and Qualitative Data for Behavioural Analytics
  • Embracing the Science and Art of Metrics
  • Planning for Behavioural Analytics

  • Module 3
    Customer Segmentation for Behavioural Analytics

    Topics Covered

    • The Need for Customer Segmentation
    • Analyzing Data for Segmentation
    • Customer Segmentation Methods
    • Unsupervised Learning Customer Segmentation
    • Similarity and Data Standardization

    Module 4
    Understanding Customer Behavioural Journey

    Topics Covered

    • Introduction to Customer Journey Map
    • Define the Customer Journey
    • Determining Customer Awareness and Attitude
    • Key Drivers of Attitude
    • Measuring Customer Attitudes
    • Measuring Customer Satisfaction

    Module 5
    Data Pre-processing and Cleansing with Python

    Topics Covered

    • Data Models and Data Structure
    • Importing and Exporting Data with Python Pandas DataFrame
    • Semi-Structured and Unstructured Data
    • Data Manipulation, Selecting and Filtering with Python Pandas
    • Combining Data, Handling Missing Data and Grouping of Data
    • Applying Data Transformation

    Module 6
    Data Exploration and Visualization

    Topics Covered

    • Identifying the Right Attributes
    • Generating Targeted Insights
    • Transforming Values
    • Targeting Insights for Specific Use Cases
    • Visualizing Data with Pandas
    • Analyzing Advertisements

    Module 7
    Unsupervised Learning: Customer Segmentation

    Topics Covered

    • Deep Dive into Customer Segmentation Methods
    • Clustering for Customer Segmentation
    • Standardization of Data
    • Calculating Distances Between Customers
    • K-Means Clustering on Income / Age Data
    • K-Means Clustering on Behaviour Data

    Module 8
    Overview on Data Sensemaking

    Topics Covered

    • Developing Products / Services based on What is Required
    • Understanding Customer’s Top Priority
    • Conducting of GAP Analysis
    • Organization Objectives vs. Organization’s Requirement
    • What is a KANO Model?
    • Assessing Values Based on a Combination of Features

    Module 9
    Measuring Findability and Navigation

    Topics Covered

    • Finding Your Areas of Findability
    • Identifying What Customers Want
    • Preparing for a Findability Test
    • Conducting a Findability Studies
    • Enhancing Findability
    • Considering the Ethics of Customer Analytics

    Certified Behavioural Intelligence Professional (CBIP) involves rigorous usage of real-time case studies, hands-on exercises and group discussion

    Some Reasons Why Learners Choose CASUGOL

    • International Certification Body

    • Presence in 38 Countries

    • Developed by Industry Experts

    • More than 42,000 professionals passed through our education system

    • Flexible program design for all individuals

    • Learn from internationally renowned leading industry experts, academics, and researchers

    • Support for participants during and after training

    • Enhance competency of workforce and improve individual career prospect

    • Customization of programs for specific industry, organization, government agencies, statutory boards

    • Learn in a highly interactive, supportive and encouraging environment

    • Regular invitation to attend courses / workshops / seminars / events at complimentary rate

    Certificate Verification

    All certificates issued by CASUGOL are to individuals who have successfully completed CASUGOL Certification Programs / Executive Workshops and have fulfilled all requirements by demonstrating proficiency in applying the knowledge and skills acquired.

    Click below to verify certificate


    Individual or Self-Sponsored Learners

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    • STEP TWO: Click on Add to Cart

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    • STEP FOUR: In the Cart page, click on Proceed to Checkout

    • STEP FIVE: In the Checkout page, complete the Billing Details and click on Place Order


    For corporate-sponsored participants, batch registration, or any questions on the course
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    What You Can Expect




    Technology-Based Training



    Open-Source Tools



    80% Hands-On Exercises / 20% Theory



    Designed by Industry Leaders and Subject-Matter Experts



    Progressive Learning



    Highly interactive, supportive and encouraging



    Be recognized as a CASUGOL Certified Professional



    What Learners Say

    Wilasinee Lerdrittipong
    Wilasinee Lerdrittipong
    Recomended
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    Vladimir Cvetinovski
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    a helpful training by Dwayne!
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    Danial Iskandar
    It was very informative, full of knowledge and lots of wisdom that can be used in the workplace. It introduces practical approach in implementing design thinking to server customer very well. Thank you.
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    Lu Skywalk
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    Thank you for sharing your knowledge in Data Analytics Essentials and facilitating the sessions for us here at DBS Cebu. The training was very engaging and Dwayne was willing to share his experiences and best practices.I recommend Dwayne and the CASUGOL team!
    Jose Macasero
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    I had zero knowledge about python but I really enjoyed and learned a lot from the sessions. Dwayne is also making sure that he accommodates all our questions. The class was interactive and it was overall insightful. Looking forward to apply my learnings.
    Denesse
    Denesse
    Nice!
    Daniel Chris Moiket
    Daniel Chris Moiket
    It was a great pleasure to be trained by no less than Dwayne Ong himself. We've been looking for the right training provider here in Cebu for months since there are no provider that has the expertise and right credentials to provide the technical training for Data Analytics and Python. We are glad that we found Casugol. Dwayne did not disappoint. He has the expertise with the subject matter, his examples are customized to the need where the participants can relate. The class was also fun, not boring despite being a technical course. He also promote interactive discussion and we felt comfortable to share and ask questions. Looking forward for more partnership with Dwayne/ Casugol.
    Ren Em
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    I attended the Data Analytics Essentials. It was a lean and efficient one. It has a clear course outline and has lots of hands-on exercises that are easy to understand. Dwayne our trainer is very knowledgeable on the course so it is easy to ask technical questions and layman term’s questions, for sure he can understand you. 🙂 Highly Recommended workshop!
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    Merlyn Villacorta
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    Learning Python in CASUGOL make it easy by Sir Dwayne, thank you so much.
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    Philip Vincent Bascar
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    TM Schulz
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    The content was organized and easy to follow! Great
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    DHAREN NACKEERAN
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    Yeger Kiju
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    Henry Chin
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    李秋龙
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    Training CDTP
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    lots of new knowledge, big thanks to CASUGOL..!
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    ABDUL MANAN ABDUL LATIP
    More than the certification itself, it’s the learnings from colleagues and groupmates and how it was facilitated by Dwayne are the ones which are more rewarding. Dwayne has a wide range of experiences to share which I truly appreciate! Probably, one of the best training programs we have today!
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    Thank you for the awesome job sharing Digital Transformation and facilitating the sessions.The interactions were very insightful and fun, and tons of learning.3 days of training will not do justice to go through all the topics in depth, but Dwayne did his best and made sure to touch the most important ones. The collective sharing of inputs from the class made it even better. I recommend Dwayne and Casugo team!
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    Ernesto Manuel
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    Ronan Verdejo
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    cheng muon cheun
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    The best pokok e
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    I am attended Digital Transformation Professional online class which is give me astounding new skill and knowledge on how the digital transformation is good in the organization.Kudo's Dwayne and Team. Appreciate it!
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    Briefly - great teacher, great course. That was a fun and interesting experience!
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    Very grateful to Dwayne and the team for providing us with an opportunity to learn new interesting stuff at a difficult time like this☺️ Best wishes from Ukraine!
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    Настя Личак
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    eko budiharjo
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    Ahmad Mohd
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    Michael Tkachenko
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    JONATHAN DOMINGUEZ PATIÑO
    Los cursos impartidos son accesibles en cuanto a tiempo y dinero. Los profesores claramente son unos profesionales en su área, tienen mucha paciencia y nos apoyan en cuanto surge una duda, sin importar la hora en la que preguntas. Cuentan con los recursos necesarios para poder impartir cualquier tipo de curso relacionado con la programación. Los recomiendo...
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    MISAEL RESENDIZ JUAREZ
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    Course is well structured and very informative
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    Ali Al-Ansari
    Well done indeed
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    Mohammed Juma
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    This 4-day course has been tremendously helpful and insightful. I started from near zero knowledge but with my lecturer, Mr Dwayne Ong's patience and ability to make me comfortable, I have come to appreciate Python programming and its capabilities. I look forward to learning more through practice in future with Casugol's help.
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