Is measuring productivity same as measuring efficiency? No, not really.
First of all let us differentiate being productive and being efficient: Being productive means you are successfully producing or achieving a desired result. Being efficient, on the other hand, means you are working in a well-organized and competent way, simultaneously using minimal time and resources. In team oriented environment, every member should be able to complete his or hers tasks before deadline, be aware of time and resource limitations, and strive towards the most efficient way to get things done. Read more