Advanced Digital Marketing Professional (ADMP)
Digital Marketing refers to the conducting of marketing activities on various digital platforms. Every business understand the importance of digital marketing and increases its spending on digital solutions. The impact has been profound and businesses are expected to expand on the utilization of digital marketing to reach out to customers from around the world. Digital Marketing is expected to grow and it is essential that businesses adopt a prudent strategy to stay competitive in the digital economy.
Advanced Digital Marketing Professional (ADMP)
$580.00
- Duration: 2 Day (Onsite) / 16 Hours (Online via Zoom)
- Certification: Participants will receive a Certificate of Competency upon successfully completing the course and passing the examination
- Who Should Attend: Business Leaders, CEO, Directors, Marketing Directors, Marketing Analyst, Startup, Entrepreneurs, and Anyone seeking to acquire advanced knowledge on how to leverage on digital marketing to enhance marketing campaign.
Course Objective
Acquire knowledge and essential skill on how to develop successful digital marketing campaigns.
Learn how to leverage on digital marketing data and tools to enhance your marketing campaign and business outreach
Pre-Requisite
No pre-requisite. Advanced Digital Marketing Professional (ADMP) is suitable for anyone who is interested in Digital Marketing and does not have any prior technological experience
Examination
Participants are required to attempt an examination upon completion of the course. This exam tests a candidate’s knowledge and skills related to Digital Marketing based on the syllabus covered
Participants are expected to score a minimum of 70% to pass the examination
Course Outline
Module 1
Digital Marketing Trends and Marketing Framework
Topics Covered
- Powershifts to the Connected Customer
- Marketing to the Connected Customer
- Understanding the Digital Subcultures
- Marketing in the Digital Economy
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- The New Customer Journey
- Introduction to Marketing Productivity Metrics
- Industry Archetypes
- Marketing Best Practices in the Digital Economy
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Module 2
Digital Marketing Technological Landscape
Topics Covered
- Mobile Marketing in Digital Landscape
- Mobile Marketing Approach
- Digital Marketing and Artificial Intelligence
- Mobility and Multi-Cloud Services
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- Common Applications for Digital Marketing
- Blockchain and Smart Devices
- Social Media Marketing
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Module 3
Digital Marketing Strategies
Topics Covered
- What is Consumer Profiling?
- Understanding Consumers using Digital Anthropology
- Key components of a Human-Centric Brand
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- Identifying the Impact of Reviews
- Areas of Focus of Digital Marketing Strategy
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Module 4
Human-Centric Marketing And Branding Approach
Topics Covered
- Step-by-step to Content Marketing
- Creating Brand Curiosity
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- What is Omni Channel Marketing?
- Key Components to a Successful Omni Marketing Campaign
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Module 5
Enhancing Digital Customer Experience
Topics Covered
- Introduction to Engagement Marketing
- Enhancing Digital Customer Experience with Apps
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- Providing Solutions with Social CRMs
- Driving Desired Behaviour with Gamification
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Module 5
Putting Everything Together
Topics Covered
- Mapping out the Digital Progression
- Data Strategy to a Sustainable Digital Marketing
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- Introduction to Text Analytics, Sentiment Analytics and Web Analytics
- Enjoy, Experience and Engage
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Advanced Digital Marketing Professional (CDMP) involves rigorous usage of real-time case studies, role playing and group discussion
What You Can Expect
Technology-Based Training |
Open-Source Tools |
80% Hands-On Exercises / 20% Theory |
Designed by Industry Leaders and Subject-Matter Experts |
Progressive Learning |
Highly interactive, supportive and encouraging |
Be recognized as a CASUGOL Certified Professional |
What Learners Say
ExcellentCASUGOL4.9★★★★★
Mary Grace Planas ★★★★★ Excellent training experience, very collaborative, interactive and engaging. Complex theories were transformed into simpler ideas that all participants can easily understand. Case studies and framework shared were very helpful to visualize the value of digital transformation.
Mel Planas ★★★★★ Excellent training experience. The learnings are timely and highly applicable to real life work.
Manoj Kolhe ★★★★★ Very good interactive and informative workshop.Thank you
Allan Arquillano ★★★★★ 
Edmund Torio ★★★★★ I've learned a lot regarding how Digital Transformation help improve processes.
Gemma Dizon ★★★★★ very relevant and significant today
roderick dayrit ★★★★★ 
Tanweer Ahmad ★★★★★ CDTP training was excellent, informative and interactive.
Fritz Nichole Abad ★★★★★ 
yoga probstat ★★★★★ Such a wonderful time participating CDTP provided by Casugol, Trainer is very accomodating and helpful. Thank you...
Edzwan Ghazali ★★★★★ Mr.Dwayne is very knowledgeable and able to guide even non digital professional during the course. The learning doesn't stop during the session but a continuous journey with off session advisory and networking through the CASUGOL Network Ambassador (CIA). If you want to advance your career and knowledge in data analytics, digital transformation and strategic intelligence, this is the place.
Hanna Guerra ★★★★★ Very good training provider for Digital Transformation-related courses. Actual examples are provided so that participants can better understand the lecture, classes are very engaging, and lecturer/facilitator also gives out assignments and exercises so that we can apply what topics that were discussed.
Hanisah Rujana ★★★★★ Trainer Dwayne is very skilled, patient & helpful during his training. He will try his best to answer any doubts & gives attentions to students in need.
Jizhou Yang ★★★★★ 
Chee Keong Tan ★★★★★ 
Khoon Peng ★★★★★ Excellence course for a novice
Sabri Sabtu ★★★★★ great python programming classes conducted by Dwayne. Its my 2nd time.
Shaju Deen ★★★★★ Good course
Ricky Tan Yuan Sheng ★★★★★ Casugol made python programming easy to learn 🙂 recommended to try out their courses!
Swathi Sree Balaji ★★★★★ I had taken the Data Analytics Essentials (DAE) Using Python x ChatGPT course from Casugol and found the training to be very good. It was presented and walk through such that the key concepts were clearly understood Special thanks to the trainer Dwayne who made it very interesting all the way long thank you
julia j ★★★★★ The content is short concise and very relevant to my current needs. The approach is easily to understand for a non-IT professional like me. Dwayne vast experience really helps to provides examples of many scenarios happening around DT. Thanks CASUGOL!
Syamsul Bahreen Mohd Satar (Sam Bahreen) ★★★★★ As someone who's constantly seeking avenues to stay ahead in the digital realm, I can confidently say that CASUGOL's Digital Transformation CDTP course exceeded my expectations. From the outset, their commitment to delivering quality education is evident.What sets CASUGOL apart is their practical approach to teaching. Unlike many online classes that bombard you with theoretical jargon, CASUGOL ensures a hands-on learning experience. The instructor is not only knowledgeable but also passionate about imparting his expertise.Moreover, the flexibility of the online platform allowed me to learn at my own pace without compromising on the depth of knowledge gained. The course materials are accessible and well-structured, making complex concepts digestible for learners of all backgrounds.In conclusion, CASUGOL's Digital Transformation CDTP course is a game-changer for anyone looking to navigate the digital landscape effectively. Whether you're a seasoned professional or a budding enthusiast, I wholeheartedly recommend this course for its unparalleled value and transformative impact. Kudos to the CASUGOL team for delivering excellence in education!
Chok Yk ★★★★★ Very interesting and interactive training session on Digital Transformation. The trainer is very knowledgable to share the case study and relevant to our job enviroement.
Calvin Ng ★★★★★ Took the CDTP 2 days training session. It was good to provide some insight on Digital transformation and methods to approach them.
Jia Yaw Lim ★★★★★ Interesting course and great lecturer
Nissan Chen ★★★★★ 27-FEB-2024Dwayne teaching is excellent. Easy to understand. Straight to the point. Highly recommend Individuals, Organizations to join. Anyone can do Python.
Mindy Tan ★★★★★ Friendly trainer. Always stopping to ask if we have any questions and asking us questions to make the lesson interactive.
john bcchua ★★★★★ 
Htet Paing Soe ★★★★★ 
Mechelle Villamor-Adolfo ★★★★★ 
Dalya Fong ★★★★★ Engaging lecturer with plenty of opportunities for interaction and questions
ROLLY DINOPOL ★★★★★ 
Venice Anne Milloria ★★★★★ I appreciate the effort put into organizing and delivering the training.
Paulino Fuentes III ★★★★★ Very good training
Jacob Rizada ★★★★★ 
ranjani ramji ★★★★★ I had taken the Digital Transformation Professional course from Casugol and found the training to be very good. It was presented and walk through such that the key concepts were clearly understood- Special thanks to the trainer Dwayne who made it very interesting all the way long. thank you
Michael de Jesus ★★★★★ I really love the class! Dwayne is very knowledgeable and engaging no boring moments! i love the jokes! makes the class more fun!
Jason Lendou ★★★★★ They are the Best CASUGOL:)
Yahadi Gulo ★★★★★ nice
Roby Sembiring ★★★★★ 
Kevin Lt ★★★★★ 
Ade Novit ★★★★★ exellent!!!
Salvador Roel Rubi ★★★★★ 
Sharon Tomo-Bustamante ★★★★★ 
Shiella Marie Matuguina ★★★★★ This is my second time to attend a training by Casugol and both times I was able to get something from it which can be applied to my current occupation. Dwayne is very patient and attends to your question, which is a good quality of how a trainer should be. Also, even at the last minute request, he extended to give way to our company's townhall.. you ought to try them!
Cliff Balayan ★★★★★ Awesome to Learn, Thanks Sir Dwayne.
Jen ★★★★★ Good beginner class to learn the foundation of the Data Analytics!
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