Requirements
- No pre-requisite. Suitable for everyone with and without prior technology experience.
Features
- Technology-Based Training
- Open Source Tools
- 80% Hands-On Exercises / 20% Theory
- Designed by Industry Leaders and Subject-Matter Experts
- Progressive Learning
- Highly Interactive, Supportive and Encouraging
- Be Recognized as a Casugol Certified Professional
Target audiences
- Business Leaders
- Directors
- CEO
- CTO
- CSO
- CISO
- CIO
- HR Analyst
- Data Analysts
- Marketing Professional
- Sales Professional
- Anyone interested in pursuing a career in Cyber Security, Data Analytics, and Artificial Intelligence (AI)
Behavioural Intelligence focuses on unlocking the behavioural patterns of individuals. The advancement of technology has allowed businesses to uncover deeper customer behavioural insights, customize their products or solutions and create a better customer experience. With behavioural intelligence, customers and businesses can engage in more meaningful discussions, helping businesses unlock opportunities and build loyalty. The deep understanding of customer behaviour can also help businesses reduce unnecessary spending, enhance revenue and reduce risk when launching new products.
- Duration: 3 Days / 24 Hours
- Certification: Participants will receive a Certificate of Competency upon completing the course and passing the examination
Begin Your Journey
Face-to-Face, Online Zoom, and Self-paced Learning options available. Select your preferred batch below.
For corporate booking or course customization, Email Us or Speak to our Education Officer
Click Here for More Info on Course
Why Certified Behavioural Intelligence Professional (CBIP)
- Acquire Valuable Skills and Knowledge to Understand, Interact with, and Influence People Effectively
- Global Recognition
- Networking Opportunities
- Career Advancement
- Job Opportunities in the Digital Economy
- Increase Earning Potential
- Gain Insights into Human Behavior, Psychology, and Decision-making Processes
Course Objective
- Acquire knowledge and competency in applying Data Analytics (DA) and Behavioural Intelligence (BI) concepts to designing tech solutions and related intervention
- Learn how to work with data from different business units to achieve business strategic intelligence using Python Programming and ChatGPT
Examination
Participants are required to attempt an examination upon completion of course. This exam tests a candidate’s knowledge and skills related to Digital Transformation based on the syllabus covered
Participants are expected to score a minimum of 70% to pass the examination
Course Outline
Topics Covered
Data Analytics involves interpreting and modeling data to extract valuable insights, aiding informed decision-making empowering organizations across diverse sectors to enhance efficiency, identify trends, and drive strategic advancements.
Applied in various domains, Behavioural Intelligence enhances decision-making, user experience, and organizational strategies. Drawing from psychology and data analytics, Behavioural Intelligence decodes patterns, motivations, and preferences helping organizations understand and predict human actions.
Customer Segmentation is a strategic approach tailors services, marketing, and user experiences, optimizing engagement and satisfaction for diverse customer segments.
Customer Behavioral Journey involves mapping every touchpoint from awareness to purchase to holistically analyse and unveils insights crucial for personalized marketing, improving user experience, and building lasting customer relationships.
Utilizing Python libraries like Pandas and NumPy, some of the Data Pre-processing and cleansing processes include handling missing values, removing outliers, and transforming data, ensuring a refined dataset for robust analysis and machine learning applications.
Data exploration and visualization in Python, powered by libraries like Matplotlib and Seaborn, unveil patterns and insights aiding in understanding complex datasets and communicating findings effectively for informed decision-making.
Unsupervised Learning, used in Customer Segmentation, autonomously identifies patterns in data without predefined labels. Clustering algorithms like K-means, businesses gain valuable insights into distinct customer groups, facilitating targeted strategies for personalized experiences and improved engagement.
Data Sensemaking involves extracting meaningful insights from complex datasets. The integration of analytical skills and domain knowledge helps transform raw data into actionable intelligence
Measuring findability and navigation evaluates the ease with which users locate information on a website or system such as search efficiency, click-through rates, and user satisfaction assess the effectiveness of navigation structures, ensuring optimal user experience and information accessibility.
Certified Behavioural Intelligence Professional (CBIP) involves immersive hands-on experiences, thorough utilization of real-world case studies, practical exercises, and collaborative group discussions.
Be Recognized as a CASUGOL Certified Professional
Add Value to your already prolific portfolio a Certificate of Competency from CASUGOL.
Awarded upon completing and meeting all requirements of the course.
All certificates issued by CASUGOL are to individuals who have successfully completed CASUGOL Certification Programs / Executive Workshops and have fulfilled all requirements by demonstrating proficiency in applying the knowledge and skills acquired. Click Here to Verify Certificate
Stories from Our Learners
Find out what it's like to take a CASUGOL Course from current and past learners.
Advance Your Business | Career to the Next Level
Face-to-Face, Online Zoom, and Self-paced Learning options available. Select your preferred batch below.
For corporate booking or course customization, Email Us or Speak to our Education Officer
Click Here for More Info on Course
Have a question about the course, corporate-sponsored, and batch enrolment or dedicated engagement for your organization?
Chat with an Education Officer or Email: hello@casugol.com
Course Features
- Lectures 51
- Quizzes 0
- Duration 24 hours
- Skill level All levels
- Language English
- Students 0
- Assessments Self